Ava DuVernay’s A Wrinkle in Time is expected to inspire young audiences around the world, and to ensure as many children as possible have the opportunity to see it Color of Change and AMC Theaters are teaming up.

Together, AMC Theaters and the nonprofit civil rights advocacy organization created the “Give A Child The Universe” initiative, which seeks to raise money to help thousands of underprivileged children see the movie for free.

The film, based on Madeleine L’Engle’s science fiction-fantasy novel, features a female-heavy cast with talented women of color like Oprah Winfrey, Mindy Kaling, and Storm Reid. Valuing the prominent representation of people of color, the “Give A Child The Universe” initiative wants to ensure kids of all races and cultural and economic backgrounds are able to “see images of themselves throughout the universe.”

“Color Of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen,” Rashad Robinson, executive director of Color Of Change said in a press release.

“The Wrinkle In Time story is one that children from all backgrounds and walks of life can identify with and draw inspiration from…” AMC’s Nikkole Denson-Randolph added.

The theaters are asking for donations online and will provide a ticket to a child for every $10 received.

Image: screengrab/giveachildtheuniverse.com

In addition to AMC’s efforts 14-year-old Taylor Richardson has also set out to raise money to send 1,000 girls to see the film. Her GoFundMe page has already raised over $22,000, which she plans to use to buy private screening tickets and copies of the book for hundreds.

“I wanted all girls, especially girls of color, to know they can be whatever they want to be when they grow up and also can struggle and have flaws and still be successful in life,” Richardson explained to Good Morning America on Wednesday.

A Wrinkle In Time hits theaters March 9.

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