Facebook may have disbanded its “Trending” news section, but the social network is not vacating its media company aspirations, despite whatever CEO Mark Zuckerberg said to Congress. In information, the opposite of” not being a media business” is now appearing: Facebook is directly paying information publishers to generate video, even as it claims its focus is on you and your” occasion well spent “~ ATAGEND on its site.

Sorry, Facebook, but they are able to no longer affirm you’re just a programme, really a engineering enabler, when you are directly funding journalism.

And you can’t claim you care about our times when you’re money all these new videos meant to draw us in daily and keep working watching.

Facebook stores the news

It was recently announced that Facebook will roll out a series of word video shows from hand-picked marriages, including TV news organizations CNN, ABC News, Fox News Channel and Univision, together with regional news publisher Advance Local, and digital business ATTN: and Mic. The displays will include a mixture of live and breaking news as well as longer-form succession and features.

The supports are are financed by Facebook for at least one year’s time, though the( undisclosed) terms will vary by network.

Even though publishers have had the rug drew out from underneath them before — when, abruptly, Facebook decided it was time to focus on “quality time” on its network, and lessened publisher material in the News Feed as a result — they seem happy to create material for Facebook yet again.

I know, it’s baffling.

In addition, it’s building out a game-streaming entrant to clash Amazon’s Twitch and Google’s YouTube.

But what’s even worse is that Facebook continues to declare some sort of” we’re just a stage” sentimentality — and one that cares about consumers’ meter , no less! — even as it seeks these initiatives.

Time well wasted … watching our information and videos

The move to fund news videos not only invalidates Facebook’s claims on the” time a tech scaffold” figurehead, it calls into question how serious the company is about its” duration well spent” focus.

This newer set of product growthguidelines aims to increase the visibility of personal content at the cost of publishers and other waste.

The company is not alone in “ve been thinking about” season well spent, even if it doesn’t understand what it’s doing about it.

Amid a stretching resistance about the scourges of technology craving on our brain, feelings and social development issues and quality of life, other tech fellowships, including both Apple and Google , have now announced striking brand-new efforts to regain control over our phones’ ability to interrupt, stress and admirer. Both are wheeling out brand-new digital wellness implements in their next portable operating system informs that will allow users to monitor and control their phone and app practice like never before.

Facebook, to some extent, has been attempting to participate in this movement as well, even as Apple including with regard to targets it as one of the apps we should all cut down on.

To its approval, Facebook shortened publisher material on the News Feed and the presence of viral videos , and met its daily active customers decline as a result.

Today, its recent” meter well spent “-associated feature is arriving: ” Memories ,” a area which allows you lovingly look back on all the personal sharing and joinings Facebook has enabled, and celebrate those minutes with family and friends.( To be clear, Facebook is not announcing Rememberings an integrated part of” age well spent ,” we are .)

The feature aims to remind users that the social network is truly about your personal joinings , not the shop of third-party material. It holds into Facebook’s larger self-image: The company still likes to envision itself, ever optimistically, as a impel for good in the world. A scaffold that returns people together.

Yes, the pulpit be useful for Russian election meddling in the U.S. Yes, the one where millions of users had their data stolen through slipshod data handling programs. Yes, the one that contributes to genocide.

But look, have some old-fashioned birthday defendant portraits! We care about you!

If’ connecting beings’ was the goal, Facebook would look a lot different

Look, there’s nothing incorrect with Facebook propagandizing users to revisit their remembers with family and friends, and numerous will even appreciate Facebook’s Remembering peculiarity and find rapture in using it.

But it’s increasingly hard to take Facebook gravely when it claims” connecting parties” and “quality time” are its big destinations while it gives its fund elsewhere.

To date, Facebook has expended so many opportunities to innovate on its platform around the subject of personal sharing, and has instead principally turned into a cloning machine where it adopts the innovations of others.

Really, what has it done lately that’s not a imitation of Instagram replica Snapchat?

Even Apple now has a better Photos produce than Facebook. Apple’s is infused with AI smarts and automatic sharing spurs in iOS 12, while Facebook is still figuring out where to adhere its Stories module.

And why can’t Facebook useds easily scour back through their reminiscences and photos, in the robust machine learning-infused routes that Apple and Google can?

Facebook can’t find old photos from the search bar

Google can with ease

Really, why hasn’t Facebook — at the least most recently — improved us anything handy with the data we required?

After all those check-ins and affixes about which books we’re reading or what we’re watching on TV, all we get are more targeted ads.

If the company helped about connecting us with my best friend, it could have constructed dozens of facets on the back of this data by now 😛 TAGEND

Robust inquiry aspects that curdled our shared data into our own private, personal search engines

What to watch the proposals and remembers for our favorite streaming services

TV Time-like tools for tracking our binges and meeting fellow love

Book fraternities based on what your friends are reading

Notifications about restaurant openings nearby based on where you’ve devoured before

Collaborative photo recordings( yes, it tried this through its Moments app, which spiked in notoriety, but instead of double-faced down on the app it’s allowed Google Photos to predominate and Apple to catch up with AI features and iCloud advancements)

Personalized travel navigates( another experiment that succumbed)

Private family groups that offered acts like digitization servicing of sharing photos from old recordings( it could have partnered with third parties on this ), grandma’s recipes, private revises, pedigree histories and more, instead of moment families to its general-purpose “groups” make, which isn’t built with the particular needs of families in thinker